Your bridge between China and Germany in bakery and food trade. From market entry to distribution and ongoing operations, we bring German rigor to every cross-border partnership.
Based in Germany with over 20 years of local experience, Erla connects bakery brands with European markets through distribution, marketing and service support.
Years living and working in Germany
Authorized brands
Specialist manufacturing sites
Local service hub in Europe
We support distribution planning, localized brand promotion and after-sales preparation in Germany and neighboring markets, helping our partners build lasting connections in Europe.
Local market insight guides our channel research, customer connections and market entry planning.
Distribution planningWe use localized communication and industry exhibitions to build a clearer brand presence in Europe.
Marketing & exhibitionWe plan professional after-sales support around German expectations for responsiveness, clear processes and transparency.
Local service systemConnecting specialist manufacturing, cross-border services and local market resources in Germany.
Strategic partner · ChinaWuhan Cheewell International Trading Co., Ltd. offers factory-direct frozen bakery ingredients and one-stop export services.
Follow our partners’ international progress and the latest trends in European and global bakery markets.
At Bakery ASEAN 2026 in Jakarta, Cheewell presented its tart ingredients and explored customer preferences and partnerships across Southeast...
Jiyue and Qisida showcased tart shells and fillings in Shanghai, laying the foundation for Cheewell’s international export business.
On 1 July 2026, Wuhan Cheewell International Trading Co., Ltd. and Germany's Erla International GmbH formally signed a strategic coopera...
Talk to Erla about your plans for Germany, brand partnerships and local service needs.
